Engines and Directories
Only the big ones count
Many of you have read with enthusiasm
my article on search engine optimization and believe if you
follow the guidelines and then submit to hundreds of search
engines you will be flooded with visitors and prospects eager
to buy your product.
be true, but you can bet your bottom dollar that only the
big engines are generating any significant number of visitors
for you. The truth is that you have just wasted your time
submitting to hundreds of search engines, because only a small
percentage (and I mean small) of them will send you any decent
monthly traffic. They might claim to be visited lots of times
but that's mostly other webmasters submitting their url and
not actually using the search engine.
there are currently hundreds of search engines out there,
most of them are not much more than an advanced FFA page.
There's only one way I would submit to these and that's with
good automated submittal software, just to clarify that a
bit more - I would use automated software for the less important
sites, but I would always hand submit to the top 15 or so
again beware of the ads such as 'submit to the top 500 search
engines for only $99', because generally only the top 10 will
drive traffic to your site. It doesn't take much time to manually
submit to these top engines and your $99 could better be spent
on overture.com or buying ads in ezines or whatever.
moment the top ten search sites - meaning both directories
and search engines account for just over 93% of all search
engine traffic. The other 6.something% is made up of hundreds
of sites claiming to be search engines. Even at that the 11th
- 15th biggest search engines make up most of that figure.
So what are the search sites you need to concentrate on. The
top 3 are directories as I believe their is a gradual shift
to human-created search sites and many of the directories
results are used be a large number of partner sites. And these
sites seem to bring in the most traffic.
Inktomi (AOL, Hotbot, MSN + more)
Overture.com (GoTo.com) PAID INCLUSION
Not by any sense of the word is search engine marketing a
secret. However there are secrets and tricks to search engine
marketing. In this article we'll try to successfully educate
you on the different factors which contribute to SEO, SEO
is becoming a 'Hot Word' in Internet marketing
In case you don't already know, SEO stands for Search Engine
Optimization. And it is a vital part of any online marketers
quest for success.
preparing your website with the 'right ingredients' for the
search engines to 'like' it. If they 'like' your site you
can expect to get hundreds if not thousands of free visitors
some research has found that at least 65% of traffic to websites
comes from search engines. This is just a general figure and
of course varies depending on the other marketing methods
you employ, however this figure does give you an indication
of how important SEO is to any online business.
we'll go through the different factors which affect your sites
ranking. First things first!
the right keywords Keyphrases
of the big 'useful' engines now operating express submission
services you will want to spend your dollars wisely. Do You
Very good visitor to sale ratios?
Lots of profits?
If you answered yes to those questions, then forget about
choosing the rights keywords, realize the benefit of keyphrases.
This approach is likely to generate much higher click through
of highly qualified visitors.
explain this to you - How many people do you think search
for the word music? ''A lot'' - How many results come up for
music ''A lot''.
What do you think your chances of appearing near the top are,
well I'll answer that one for you. SLIM TO VERY SLIM. Not
to worry though because visitors who click-through to a site
after searching for music are not highly targeted, you don't
know if they're searching for:
music related equipment
etc., etc., etc.
It's so vague that your time and effort would be better spent
on other methods.
if a search engine visitor types in 'Special Offer Music CDs'
and you have targeted that keyphrase in prominent places where
search engines look on your website, you have a much better
chance of appearing near the top of the pile. Also if in fact
the visitor clicks through on your listing, you are much more
likely to make a sale, because you have exactly what the searcher
was looking to buy.
The more complex your keywords are the more highly qualified
visitors you are going to get from the search engines.
visitors = Sales! Sales! Sales
and regionalism you keyphrases if possible. This will of course
only apply to certain websites.
mean by this is that if you operate out of a specific location
target that location and maybe the surrounding areas in some
of your keyphrases. This helps to improve the quality of your
Imagine that the biggest & best car dealer in Detroit
happens to have a website, but they are unwise and their title
tag is as follows:
#1 Car Sales Dealer and Garage in America. They think this
will bring them lots of visitors cause it has and alphabetically
high start to their title (#1) and has decent keywords, they're
probably right, However the visitors it does bring will not
exactly be targeted. A visitor from the other side of America
could visit their website, are the going to travel across
America to buy a car from someone just because the visited
their website? No.
say a man from Detroit is looking to buy a new car, the dealer
he bought his two previous cars from has closed down and he
doesn't know of any other dealers around, so he decides to
use the Internet to look for "Detroit car dealers"
. Chances are the above car dealers competition will show
up because he has used a title like this: #1 Detroit car dealer,
garage and sales website. Obviously the man looking to buy
are car in Detroit is going to be interested in the site.
So if you can always regionalise.
you don't know what words to target in your keyphrases, well
simple solution - visit WORDTRACKER and do their free trial,
enter in a word that you think people searching for your site
will enter on the search engines, and WORDTRACKER will give
you a list of 15 related words and keyphrases. These are what
you'll use to make you keyphrases.
you should know what keyphrases you want to rank well on the
search engines, but where do you put these on your website
pages to improve you chances of appearing near the top.
The title tag is probably the most important area of your
page as far as search engines are concerned, all search engines
give relevancy to words found in the title tag.
tags are easy to include in webpages -
You simply put your title between two title tags. Here's the
AKA Marketing - Internet Marketing Articles, Internet Marketing
strategies, tips, tricks and secrets </title>
title tag <title> and the end title tag </title>
should be placed between the <head> and </head>
HTML tags of your page, these tags are at the top of all HTML
you know where to put it, but how do you know what to put
in it. Have a look at the sample title I have included above,
it targets my main keyphrases
Internet Marketing Strategies
It also targets secondary keyphrases like
Internet Marketing tricks
Internet Marketing secrets
and reads very well which helps to attract searchers to the
AKA MARKETING site.
even think about having a title page like PAGE 1, Joe's home
page, My home page or any other title that's not very descriptive
because it wont help you one bit.
take a look at my title above obviously it has got Internet
Marketing Articles, strategies, tips, tricks and secrets.
Since search engines often return the title in the search
results, your HTML title should be both very descriptive and
attractive, and AKA Marketing.com is.
notice I included AKA Marketing in my title tag, I did this
engines and directories display Web sites alphabetically.
Therefore, to take advantage of this, I included my website
name AKA Marketing at the start of my title. A is the first
letter of the alphabet, its a capital. Capitals are alphabetically
higher than lower case letters. So on search engines that
list sites alphabetically I will appear before sites with
similar content that either have a small a or any other letter.
Also I will appear ahead of anyone with a capital A and a
lowercase letter as their 2nd letter in their title tag because
K is my 2nd letter.
My website name matches my domain name and is personally think
it is smart, catchy and very memorable so I included it in
the hope people might revisit.
It makes the site seem more professional
Regards point #2 , Beware not to put in characters that don't
make any sense because your title not only has to be nice
to search engines but also has to be nice and attractive to
people, the titles do actually get read you know!.
the length of your title try to keep it about 12-20 words
and less than 150 characters, having more than this will lessen
the relevancy of words in the tag and therefore they will
become less important to the search engines. However if you
need a longer title maybe because you are targeting a wide
range of keyphrases it is advisable to put your most important
keyphrases early in the tag this is because some search engines
will truncate your tag and only take the start of it.
Meta tags like title tags are tags which are embedded in the
HTML of a page, they also appear at the top of a HTML page.
However they are not as important as title tags because only
a handful of search engines use them as a relevancy factor,
but they still MUST be included in all your webpages to get
maximum results from the search engines.
are two types of meta tags which search engines look at, the
meta keywords tag and the meta description tag. Simply put
the keywords tag contains your keywords and keyphrases and
the description tag contains a keyphrase rich description
of your site.
the HTML needed for the keywords tag
name="keywords" content="Internet Marketing
Articles,Online Marketing tips, strategies, Internet marketing
tricks, secrets,website promotion">
name="description" content="AKA Marketing for
Internet Marketing Articles, also Online Marketing strategies,tips,tricks
these tags have to be included between the two head tags <HEAD>
with the keywords tag, this is where you list words and phrases
related to your website theme. You will see above that I have
included my main keyphrase right at the start of the tag -
"Internet Marketing Articles" , this is because
some search engines will see words that start early in the
keywords tag as more important than ones just before the end
of the tag.
engines all differ when its comes to this tag, but they all
seen to rate pages with short to medium length keywords tag
better, so I would suggest that you keep your keywords meta
tag between 150 to 250 characters. I have a lot less than
250 that is because I do not want to dilute the importance
of "Internet Marketing Articles" by including lots
of words which I have not placed elsewhere on my page. Also
don't repeat a word more than 3-5 times in your tag because
most search engines nowadays will see this a spamming.
that the meta keywords tag is not widely used by search engines
is because the text in these tags cannot be seen by visitors
to a website. And the search engines feel these tags will
be abused, by webmasters placing lots of unrelated words in
them in order the get more visitors.
using the keywords tag in conjunction with other areas of
your page can help your ranking. For example if you main keyphrase
was "Internet Marketing Articles" and someone typed
in that phrase in a search engine that supports meta tags
the search engine would search its database see that you have
the keyphrase "Internet Marketing Articles" in your
title tag and a few times in the body of your page, then it
will take into account that you have "Internet marketing
articles" in your keywords tag too.
keywords/keyphrases in a keywords meta tag will not give you
extra relevancy. But will help to reassure search engines
that a page is relevant.
the meta description tag, this is what some search engines
use when your site is return in results for a certain search
term. Without it search engines could take the first few lines
of code from your page. So you should always put a short 10-20
word description of your page in this tag. Make sure your
most important keywords are at the start of your description
because some search engines will truncate it.
STUFF IT WITH KEYWORDS , it's more important for the description
to sound right and professional than to have it filled with
keywords. Imagine doing a search for something and the site
ranked number 1 had a description filled with keywords. Would
you click on it? I wouldn't. Bottom Line - Description tags
will be read by searchers make sure it doesn't sound unprofessional
or just plain stupid.
can I include my keyphrases ?
few lines on a page are now extremely important and nearly
all search engines look at these lines for keywords and phrases.
A good idea is to place a slightly altered and extended version
of your title tag here, which includes your target words one
why I haven't included longer keyword rich lines at the start
of my pages is that they affected the design of my site and
made it look less professional this is because I use tables.
I could have put the longer keyword rich lines in at the start
of my tables, but these would appear way down the HTML and
wouldn't have the desired effect.
body of text is of course very important in establishing the
relevancy of a page. You should have a keyword/keyphrase density
of about 3-7%. Keyword density means the number of keyword
as a percentage of total words on a page (excluding HTML tags).
Don't repeat keyphrases one after another because the search
engines will think you are spamming and your page will not
be ranked well.
have section headings which contain your target words inside
a <B></B> bold tags <H1></h1> Heading
tags as some search engines will look for text in these tags
and will give words inside them extra relevancy
also place you target words in the ALT image tag
SRC="akamarketing-logo.jpg" ALT="AKA Marketing
logo - number 1 for Internet marketing articles">
help increase you keyword density somewhat.
also name your pages with your keywords in them, for example
the name of this page is search-engine-optimization4.html
I have separated the words with hyphens as search engines
can identify them easier this way. Aswell as putting your
keywords in the links to these pages. Both of these methods
will help to increase keyword density.
get your own domain name. Names can now be up to 63 characters
in length, so you should get keyword rich domains as many
of the big search engines have been noticed to give extra
relevancy to sites with keywords in their domain name.
the end of our search engine optimization article/course,
if you can implement the methods you have just learned you
should have no problem getting a few top 20 rankings. Just
remember to target 2 or 3 keyphrases and have these in the
most important areas. Which are in order of importance.
First few lines of HTML code
The main body
for your website and/or ezine:
Just a quick note to let everyone know that if they would
like to publish this Only the big ones count article on their
website or in their ezine, they can as long as the following
bio is placed at the end of the article.
Article by David Callan - firstname.lastname@example.org
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles, advice,
ebooks, news and lots more.