Engines and Directories
are the services listed here considered to be the Major Search
Engines? They are all either well-known or well-used. Independent
research shows 98% of traffic comes through the top 5 -15
search engines. See our resources
for evidence of this.
these engines are the most important places to be listed,
because they can potentially generate so much traffic. Submitting
to hundreds of search engines can be a waste of your resources
if no Internet users utilize them.
these well-known, commercially-backed search engines generally
mean more dependable results. These search engines are more
likely to be well-maintained and upgraded when necessary,
to keep pace with the growing Internet.
of the services below are "true" search engines
that crawl the web. For instance, Yahoo and the Open Directory
both are "directories" that depend on humans to
compile their listings. In fact, most of the services below
offer both search engine and directory information, though
they will predominately feature one type of results over the
AltaVista is consistently one of the largest search engines
on the web, in terms of pages indexed. Its comprehensive coverage
and wide range of power searching commands makes it a favorite
among researchers. In addition to crawler-based web page matches,
it also offers news search, shopping search, multimedia search
and human-powered directory results from LookSmart (see below).
AltaVista opened in December 1995. Some say there is a takeover
Ask Jeeves is a human-powered search service that aims to
direct you to the exact page that answers your question. It
is classed as a meta engine. Now giving higher ranking to
Pay Per Click.
Teoma provides better results because it goes beyond traditional
page ranking methods to determine authority, in addition to
relevancy. To determine the authority or quality of a site's
content, Teoma uses Subject-Specific PopularitySM.
Backed by US television network CBS, iWon has a directory
of web sites generated automatically by Inktomi, which also
provides its more traditional crawler-based results. It launched
in Autumn 1999.
Originally, there was an Inktomi search engine at UC Berkeley.
The creators then formed their own company with the same name
and created a new Inktomi index, which was first used to power
HotBot. Now the Inktomi index also powers several other services.
All of them tap into the same index, though results may be
slightly different. This is because Inktomi provides ways
for its partners to use a common index yet distinguish themselves.
There is no way to query the Inktomi index directly, as it
is only made available through Inktomi's partners such as
Yahoo was the web's most popular search service and has a
well-deserved reputation for helping people find information
easily. When Yahoo! was founded in 1994 by Stanford Ph.D.
students, David Filo and Jerry Yang, it began as their hobby
and has evolved into a global brand that has changed the way
people communicate with each other, find and access information,
and make purchases. Today, Yahoo! Inc. is the Internet's leading
global consumer and business services company, offering a
comprehensive network of essential services for Web users
around the globe as well as businesses of all sizes. As the
first online navigational guide to the Web, Yahoo! (www.yahoo.com)
is the leader in traffic, advertising, household and business
user reach. Yahoo! is also the most recognized and valuable
Internet brand globally, reaching over 219 million unique
users in 24 countries and 12 languages.
Microsoft's MSN Search service is a LookSmart-powered directory
of web sites, with secondary results that come from Inktomi.
RealNames and Direct Hit data is also made available. Since
the inception of RealNames technology we have seen MSN leap
up the league tables. Since the break up of Realnames, MSN
search facility is still a top 3 player.
The Open Directory uses volunteer editors to catalog the web.
Formerly known as NewHoo, it was launched in June 1998. It
was acquired by Netscape in November 1998, and the company
pledged that anyone would be able to use information from
the directory through an open license arrangement. Netscape
itself was the first licensee. Lycos, Google, Hotbot, Mamma
and AOL Search also make heavy use of Open Directory data.
The place to be listed correctly as so many Major's depend
on their results.
AOL Search allows its members to search across the web and
AOL's own content from one place. The main listings for categories
and web sites used to come from the Open Directory (see newsletter
for latest). Inktomi also provides crawler-based results,
as backup to the directory information. Because of the amount
of subscribers in USA and UK (roughly 9%) it is imperative
to list here. More than likely to become Pay Per Click.
Google is possibly the No.1 search engine that makes heavy
use of link popularity as a primary way to rank web sites.
This can be especially helpful in finding good sites in response
to general searches such as "autos" and "holiday,"
because users across the web have voted for good sites by
linking to them. The system works so well that Google has
gained widespread praise for its high relevancy. Google also
has a huge index of the web and provides some results to Yahoo
and Netscape Search. We have seen Google rise phenomenally
compared with other engines as they don't advertise. Who said
"word of mouth " works.
HotBot is a favorite among researchers due to its many power
searching features. In most cases, HotBot's first page of
results comes from the Direct Hit service (see above), and
then secondary results come from the Inktomi search engine,
which is also used by other services. It gets its directory
information from the Open Directory project (see below).
LookSmart is a human-compiled directory of web sites. Now
Pay Per Click to the delight of many customers. We are awaiting
trials of the new service to gauge their $300 dollar free
clicks as a refund to current client's.
using AlltheWeb's index)
Netscape Search's results come primarily from the Open Directory
and Netscape's own Smart Browsing database, which does an
excellent job of listing official web sites. Secondary results
come from Google. Netscape browsers make up 13% of user's.
UK market YELL
is an important directory as we have seen it generate a good
percentage of hits. This is The Yellow Pages online directory,
businesses that link their site appear at the top of the search
also ensure that if you are in the UK you get listed on all
the major UK search facilities and portals such as AOL UK,
Ask UK, Freeserve, BTInternet, LineOne, HotBot UK, Searchengine.com,
Splut, UKPlus and UKMax. Plus, of course, the UK versions
of the major International search engines listed above. This
is always done for our clients.