is search engine placement?
This is the marketing technique of 'optimising' and submitting
a website to ensure that it is indexed by search engines and
directories to appear in the top 20 results of a search relevant
to the site's content. By focusing on the elements of a website
that will help to achieve a high search engine ranking, this
technique enables the website to receive sustained traffic
from relevant web users.
is search engine placement important for my website?
Search engine placement is a vital part of any website marketing
strategy. Research has shown how search engines are the primary
tool used to find information on the web and a high ranking
on the top search engines will generate high-quality, targeted
web traffic without incurring regular marketing costs.
can I optimise my website for search engines?
Whether you are planning a new website, or have an existing
site and want to attract more web users to visit it, we have
provided a list of 10 top tips you
need to consider.
the difference between search engines and directories?
Although often used as the generic term for all web search
tools, search engines are automated search tools that send
out 'spiders' to visit, record and index websites and then
generate results from their huge databases. In contrast, directories
are human-compiled search tools where websites are assessed
and categorised with subject hierarchies to allow users to
either search or browse for information.
are the top search engines and directories?
There are only 5-20 or so search engines that are regularly
used by the majority of web searchers and are therefore essential
to any search engine placement strategy. You can find out
who these search engines are in our section on the top search
engines and directories.
search engines cover UK-only websites?
See our section on UK focused
search engines, including regional versions of many of the
top US search engines and directories.
search engines cover other European countries?
See our section on European focused search engines, also including
some regional versions of many of the top US search engines
needs to be done to my website to improve it's ranking on
Achieving a successful search engine placement takes an in-depth
knowledge of each search engine, meticulous planning of search
terms, and regular (and sometimes persistent) submission by
hand. Learn how 1Above would work with your website
by visiting the Promote section.
I pay to get my website listed at the top of search engine
Increasingly, options are becoming available where you can
pay to include your website in search engine or directory
results. For our recommendation and advice, revisit this page
or contact us now for an update.
can I find more information about search engines and how to
There's lots of good information on the web about search engines
and how to get the best out of them - whether you are simply
looking for information, or submitting a website. We've listed
some top places in the Resources
the future of search tools on the web?
A hard one to predict, especially if the web develops over
the next two years at the same rate that it has done over
the last 10! Read our predictions about possible future search