leading provider of Pay-For-Performance search on the
Internet. The company created the market for Pay-For-Performance
search by redefining how businesses market online. The company
enables advertisers to bid for placement in its search results
on terms that are relevant to their businesses. These search
results are screened for relevance by Overture's editorial
team, and are then distributed to thousands of Web sites across
the Internet, including Lycos, MSN, and Yahoo!. Advertisers
pay Overture the amount of their bid only when a consumer
clicks on their listing, providing them with one of the most
cost effective ways to drive targeted customer leads to their
sites. Overture is based in Pasadena, California, with offices
in New York, San Francisco, Germany, Ireland and the United
History Overture, formerly known as GoTo, was founded in September
1997 by Bill Gross' Idealab. In June 1998, the company launched
its Pay-For-Performance search engine that enables advertisers
to bid for search result placement on specific keywords relevant
to their businesses. On June 18, 1999, the company completed
the initial public offering of its common stock, which commenced
trading on the Nasdaq National Market.
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